Selfies, seflies, selfies! It sure has create a major impact in the beauty/ makeup industry. Makeup stars such as Amrezy, Vagas Nay, Lustrelux, and Makeup Shayla have created careers by showcasing their amazing talents of how to create flawless makeup looks. With some social media stars having one million or more followers, it sure it such a great path for cosmetic companies to reach beauty followers. I personally have a great interest for the makeup industry, and have observed of how powerful these makeup social media stars are. Prestigious companies such as Too Faced cosmetics has partnered with Vegas Nay to create an eye shadow pallet, Shayla has her own style of lashes with Flutter Lashes, Anastasia Beverly Hills create the Amrezy pallet and Lustrelux is an Ipsy stylist. Its amazing how the beauty industry continues to grow and how it has several unique marketing ways to reach target audiences. The beauty/ cosmetic industry is one the most booming industries on social media right now and personally have seem amazing marketing , public relations strategies and tactics implemented my cosmetic companies. Please comment which company is a shining star in the makeup industry right now and how you have seen it grown because of social media. I would love to discuss and share ideas.