Sometimes as a Public Relations Practitioners, they are on the go and not everyday will be in the office. Often time entertainment publicist work on set. To obtain on set media coverage there are certain strategies and important concepts to consider. If I were to be To get broadcast or television- based journalist to cover my event on Rodeo Drive, some of the logistics that I would be responsible for would be to first obtain any necessary city permits. Then I would send out news releases to numerous journalist notifying them about, what the event is about, when and where the event will take place. It is also important to be aware of other events to prevent having the event on the same day as another. This is also important because you dodge the problem of journalist not being at the event because of another being held at the same time. Being held on Rodeo Drive, it is important that the weather is good because it’s a big factor whether people attend or not. I will also need relevant people that would attract journalist to cover the event such as celebrities and other famous people. I would make sure that those who are invited arrive in limousines or any type of appropriate and presentable vehicles. Photographers will be needed as well. I will also need insurance to cover anyone that gets hurt on location and protect against law suits. Barriers will be places around the event to separate the general public and the event which comes in hand with security. I will also have DJs and lighting and red carpet and a bar and food. For the media to be comfortable, I would have a designated area for the media.
Media material that I would provide are of course press releases and distribute them various media outlets such as magazines, newspapers, bloggers, television channels such as E!, and programs such as TMZ. I would also distribute media kits with backgrounders, fact sheets, photo opportunity advisory and also create a radio spot that will announce the event. I would create a hashtag to be used for anyone who takes pictures that pertain to the event to create a hype for the event and build awareness.
Media material that I would provide are of course press releases and distribute them various media outlets such as magazines, newspapers, bloggers, television channels such as E!, and programs such as TMZ. I would also distribute media kits with backgrounders, fact sheets, photo opportunity advisory and also create a radio spot that will announce the event. I would create a hashtag to be used for anyone who takes pictures that pertain to the event to create a hype for the event and build awareness.