The other day as I was walking at the mall, I noticed people having their phone up in the air and before they started recording they said "Snapchaat!" and began making faces at their camera. Now more and more people are recording throughout their day. People use it to connect with their friends, but on my personal Snapchat timeline I have observed and noticed the marketing techniques companies such as Victoria Secret, MTV and artist such as the Weeknd, Rihanna, and Jennifer Lopez use their Snapchats.
Snapchat is THE social media channel to have and is being used mostly by media companies and musician to reach their younger audiences. MTV has been placing nominations and encouraging users to vote for VMA nominees and to tune in to watch the award ceremony. Victoria Secret snaps include announcements of sales on their website and in store and showcase their latest collections.
It sure seems that showcasing what happening at the moment is a trend and is a great way to personally connect with targeted audiences.
I haven't had any experience managing a Snapchat account for a company, but from my observations and learning from accounts I follow, it sure seems like tons of fun and have amazing ideas as to how I would use marketing techniques. Please comment below any interest company Snapchat accounts you follow and tell me why they are so interesting to you.
Snapchat is THE social media channel to have and is being used mostly by media companies and musician to reach their younger audiences. MTV has been placing nominations and encouraging users to vote for VMA nominees and to tune in to watch the award ceremony. Victoria Secret snaps include announcements of sales on their website and in store and showcase their latest collections.
It sure seems that showcasing what happening at the moment is a trend and is a great way to personally connect with targeted audiences.
I haven't had any experience managing a Snapchat account for a company, but from my observations and learning from accounts I follow, it sure seems like tons of fun and have amazing ideas as to how I would use marketing techniques. Please comment below any interest company Snapchat accounts you follow and tell me why they are so interesting to you.